custom
brand & web
suite
phase one
Guided by a predilection for minimalism and immaculate digital interiors, we set out to curate your iconic, memorable visual identity. So begins the synergetic process: Rooted in artistic storytelling, we map out your brand blueprint and craft a voice that is uniquely yours. In fleshing out your practice’s core values and establishing an emotional connection with your target audience, we seek to position you as an industry titan.
brand identity
+ Brand Analysis Questionnaire
+ 60-Min Strategy Call
+ Creative Direction & Mood Board
+ Primary Logo
+ Secondary Logo
+ Submark
+ Favicon
+ Image Curation & Sourcing
+ Color Palette
+ Typography Suite with Font Licensing
+ Up to 2 Rounds of Revisions
+ Brand Strategy Guide
+ Brand Style Guide
+ Final Files Delivered for Print & Web
common deliverables include:
phase two
At brazentheory, calibrated messaging is King for a frictionless experience in a saturated market. With a background in Behavioral Neuroscience, we’re consummate pros at translating medical jargon into cheeky, bite-sized nuggets of insight that help inform prospects about which procedure(s) is right for them. From descriptive offerings to intentional calls-to-action, our approach to content ensures your website is *actually* pulling its weight.
copywriting
+ Guided Content Questionnaire
+ Brand Messaging Guide
+ Done-For-You, SEO-Optimized Conversion Copy
+ About Practice & Surgical Facility
+ Surgeon Bio(s) with Honors & Awards
+ Featured Media
+ Long Form Sales Copy (15+ Procedures)
+ In-Office/Virtual Consultation
+ Loyalty Program & Specials
+ Fees & Financing
+ Out of Town Patients
+ Frequently Asked Questions
+ 1 Complimentary Lead Magnet PDF of your Choice
+ 6 Email Nurture Sequences
common deliverables include:
phase three
Your website is a portal for the aesthetically inclined prospect with no time to spare: You have about 5 to 8 seconds to capture their attention with a clear value proposition. But it’s exceptional design that makes them stay—scrolling through—consuming all you have to offer. We serve up tasteful design in spades in phase three, layering in your distinguished reputation and savvy know-how. Your old digital residence? It’s already jealous.
website design
+ Web Design Discovery Questionnaire
+ Sitemap + Wireframes
+ Domain/Hosting Setup or Migration
+ SSL Certificate
+ Library of Stunning, Curated Stock Images
+ Custom Website Design (10+ pages)
+ Responsive, Mobile-Friendly Design
+ Workflow Optimization & CRM Setup
+ Booking Form Integration
+ Navigation and Footer
+ Terms & Conditions, Privacy Policy, HIPAA
+ Strategic Calls to Action
+ Social Media Integration
+ Up to 2 Rounds of Revisions
common deliverables include:
phase four
Phase four is where we test the site’s usability—from ensuring that images are optimized for speed and testing contact forms to taking care of the boring legal stuff so your medical practice is protected. We leave no stone unturned, dotting our i’s and crossing our t’s in preparation for launch day. With unparalleled perspicuity and rigor, we will have produced an enviable visual system that will serve your brand for many years to come.
refine & launch
+ Advanced SEO (Researched Keywords & Meta Tags)
+ SEO Launch Checklist
+ Image Optimization
+ Launch Social Media Graphics
+ Google Analytics Setup
+ 1 Hour Handover & Training
+ Website Launch
+ 2 Week Post-Launch Support
+ 10% Discount on Design Intensives
common deliverables include:
a modern and refined design with fresh content that invites your prospect to revel in what’s possible if she moved through the world feeling deliciously confident.
a stunning, unique website that does the heavy lifting for you—filling your calendar with a healthy pipeline of swoon-worthy patients.
an engaging, fully branded patient experience that conveys a commitment to transparent decision-making and ultimately improves surgical outcomes.
better positioning to gain market share in plastic surgery’s hyper-competitive landscape, capture untapped demand, and drive growth.
we’ll admit, we
At brazentheory, we love partnering with premier, luxury plastic surgery practices that bring a fresh, graceful perspective on the concept of ‘anti-aging’—with a little, shall we say, panache.
While we concede that the idealization of beauty is unattainable, we support your work as agents operating within the cultural constraints of contemporary society.
After all, you’re not selling a procedure: You’re selling social currency. Sex appeal. Power. Influence. And if you do a damn good job at that, we want to collaborate with you.
favorites.
apply now
If you, like us, see plastic surgery as a discipline that responds to a complex quest for complete psychophysical well-being, we’re undoubtedly a match made in heaven.
To respect your time (and ours), an application will help us determine just that. If we are? Oh, baby. Get ready for some magic.
Pique your curiosity? We encourage you to apply today. Clients who book in advance are far more poised than the grade-school equivalent of “I-did-the-project-the night-before.” Those types always ended up getting Fs or D-minuses, anyway.
play
the
investment
Begins at $25,000
project timeline
12-16 Weeks
required to book
+ Signed Contract
+ 50% Deposit
finer
details
apply apply apply apply apply apply apply
inquire
additional pages
print collateral
digital collateral
DONE-FOR-YOU COPY
+ Blog Design & Setup
+ Podcast Page Design
+ eCommerce Design & Setup
additional pages
print collateral
digital collateral
DONE-FOR-YOU COPY
+ Blog Posts
+ Email Nurture Sequences
+ Sales Copy for Additional Procedures
+ Re-engagement Campaigns
+ Patient Experience Onboarding Templates
+ Digital Ad Campaigns
additional pages
print collateral
digital collateral
DONE-FOR-YOU COPY
+ Thank You Notes
+ Advertisement Design
+ Before & After Lookbooks
+ Promotional Flyers
+ Surgical & Nonsurgical Brochures
+ Loyalty Cards
+ Appointment Cards
+ Aftercare Cards
+ Business Cards
+ Gift Certificates
additional pages
print collateral
digital collateral
DONE-FOR-YOU COPY
+ Social Media Templates
+ Email Marketing Templates
+ Instagram Bio Landing Page
+ Price Quote & Invoice Templates
+ Letterheads
+ Email Signatures
carte
à la
While this custom brand & web suite will cover all of your essential bases, project extensions take your digital presence to the next level. These add-on services augment your brand and create a well-rounded and cohesive look across all of your print, marketing, and social media platforms.
(we bring all the good snacks, guaranteed)
can you afford to make the wrong impression? * CAN YOU AFFORD TO MAKE THE WRONG IMPRESSION? * CAN YOU AFFORD TO MAKE THE WRONG IMPRESSION? * CAN YOU AFFORD TO MAKE THE WRONG IMPRESSION? * CAN YOU AFFORD TO MAKE THE WRONG IMPRESSION? * CAN YOU AFFORD TO MAKE THE WRONG IMPRESSION? * CAN YOU AFFORD TO MAKE THE WRONG IMPRESSION? * CAN YOU AFFORD TO MAKE THE WRONG IMPRESSION? * CAN YOU AFFORD TO MAKE THE WRONG IMPRESSION? * CAN YOU AFFORD TO MAKE THE WRONG IMPRESSION? * CAN YOU AFFORD TO make the wrong im
CAN YOU AFFORD TO MAKE THE WRONG IMPRESSION? * CAN YOU AFFORD TO MAKE THE WRONG IMPRESSION?
0.05 seconds
to make an impression
75% credibility
from website design
$2.6 billion lost sales
from slow loading websites
400% higher conversion
rates from a well designed site
FA
QS
Simply fill out the application, and we'll be in touch within 2 business days with a link to book a free consultation with us. After the consultation, we'll create a bespoke proposal to guide you through our potential collaboration. If we mutually agree we'd be the right fit for your business, we will send you everything you need to book your start date with us.
How can we get started?
Our custom brand & web suites are crafted with your demanding schedule in mind: That’s why we’ve accounted for every aspect imaginable from start to finish. Expect to spend ~1.5 hours on the initial brain dump and an additional hour for our Strategy call. We’ll handle the rest.
I’m a busy surgeon—what is required of me?
We typically book 2-3 months out. We recommend getting in touch as soon as you begin thinking about working with a designer, and well before your deadline or launch date.
Do I need to book in advance?
Great copy and design isn’t microwaved. It takes time (and copious amounts of coffee). Currently, custom projects take 8-10 weeks to complete.
Need something on-demand? Check out The Shop for to-go templates or book a Design Intensive.
What is the typical turnaround time?
The main difference at brazentheory lies in the strategy and support we provide clients. We dive deep into brand development (think: voice and messaging) and go far beyond surface-level aesthetics to create conversion-driven digital experiences. We believe your visual identity and website should work hard for you rather than create more work for you—which is why we equip you with all the tools you need to compete in a sea of “pick me” plastic surgeons.
Why should I choose brazentheory?
You will receive a detailed 25+ page Brand Style Guide that outlines your brand strategy, visual brand elements, explanation of file types and proper usage, color palette color codes, brand font usage and download links, tips on how best to use your new brand elements, visual guideline recommendations and more. Think of this guide as your go-to when implementing and referencing anything for your brand.
What’s included in the Brand Style Guide?
Up to 2 rounds of revisions on logo/branding concepts are available. However, due to the in-depth research, strategy, and questionnaires provided before the design phase begins, revisions are often not needed, only minor adjustments.
If any requests are made that exceed 2 rounds of revisions, we will continue with revisions at our current hourly rate, per each revision request.
How many revisions are available?
The Primary Logo is the main logo used for website and brand applications where full logo is needed. It is often horizontal in shape.
The Secondary Logo is commonly referred to as an alternate logo—it can be stacked or vertical to fit where the primary logo cannot.
The Submark is the most simplified, compact mark of the logo family. It can be used for social media, stickers, stamps, website footers, etc.
Can you demystify the logo variations?
We value the creative freedom that comes from starting from scratch—laying the strategic foundation for a successful and cohesive digital experience. Because of this, we don’t work with existing logos or brand identities. All new clients are kindly asked to undergo a rebrand before we advance to the copywriting and design phases.
Alternatively, if you purchase a template from our Showit Collection, we would be happy to customize it using your current brand assets.
My practice is branded. Can you design my website?
We believe in keeping the integrity of full-service projects. The flow of a website really matters and offering standalone logo design won’t have the high-level impact we’re looking to provide our clients.
Can you design a standalone logo?
Absolutely not. In fact, we have separate, neuroscience-based coaching biz that literally takes the most potent, relevant findings about the concept of Self—hidden within the pages of technical, scientific journals or collecting dust on some inconveniently placed shelf at Barnes & Noble—and brings it to the mainstream. Translating medical jargon into cheeky messaging that *converts* is our superpower.
Will the copy read like a medical journal?
Our simple-yet-high-impact client questionnaires allow us to dig deep without overwhelming you with tons of tedious homework. We ask essential questions that unearth the heart of your dream client’s pain points and desires—along with questions that help us understand your preferences and precisely how you want to sound.
How will you nail the messaging?
In our experience, working from someone else’s copy and attempting to finesse it into the caliber of content you deserve takes just as long—and isn’t nearly as effective—as starting with a fresh foundation. For this reason, we don’t offer copy refreshes.
Can you do a refresh from existing copy?
We have a knack for applying industry research, voice-of-customer data, and proven persuasion techniques—but not at the expense of genuine empathy and humanity.
Our words aren’t passive freeloaders but hard-working sales tools—elevating your brand on autopilot. Ah, yes. Delegation at its finest.
What do you do differently?
Copy is one of the most important aspects of a well-designed website. If there’s too much, it can appear busy—overwhelming prospects and driving them away. If there’s too little, the website can look sparse with insufficient content to fill out the design or speak to Google and boost ranking.
Fortunately for you, we’re the Goldilocks of pro copywriters—instilling confidence in your prospect and turning them from a curious lead into an eager, ready-to-book client.
What is the importance of good copy?
Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels. Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake.
Some other question 2?
Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels. Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake.
Some other question?
Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels. Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake.
Is photography included?
We rely on timeless design to ensure your brand has longevity—so you won’t need to rebrand year after year. Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels. Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee.
What is your style?
We design websites exclusively using Showit—a drag-and-drop platform that does not require any coding. Your Showit web design will be user-friendly, responsive, and built to convert your dream clients. You’ll come away with an engaging and experience-driven web design you can confidently keep updated after our project is complete.
You will need to sign up for a Showit subscription in order to use your design. As part of our onboarding process, you’ll receive information on how to pick a plan, sign up, and send us your login credentials.
What platform do you use to build the site?
Absolutely. It feels natural to our clients and us to continue the relationship beyond the initial project, and for good reason. Retainers are a great way to ensure your brand shows up consistently across all channels and crowded communications spaces.
As your in-house creative team, we are masters of your brand. You can count on us to provide routine updates and strategic refinements to position your Practice for long-term success.
Do you offer retainers?
Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels. Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake.
Some other question?
Yes! Payment plans are available, with a 50% non-refundable deposit due upon booking. If opting for a payment plan, auto-pay must be enabled and your plan will likely extend beyond the completion of our project. We want to ensure your investment is as easy and seamless as possible.
Do you offer payment plans?
After your initial discovery call, you’ll receive an exact quote based on your needs. All projects require a 50% deposit upfront to secure your spot, with the remaining payment due upon receipt of deliverables. You’ll receive a link to an invoice you can conveniently pay online.
How does payment work?
When your website and branding materials accurately reflect the quality of work you produce—and actively attract the level of clientele you want to work with—your days are far more intentional. The ease and confidence this brings? Priceless.
The question isn’t IF you’ll make your money back—it’s how many times over. Our clients see a return on their investment within the first few months of launching, and many have made an ROI as high as 200%+. We would love for you to be one of them.
Is it worth the investment?
The main difference at brazentheory lies in the strategy and support we provide clients. We dive deep into brand development (think: voice and messaging) and go far beyond surface-level aesthetics to create conversion-driven digital experiences. We believe your visual identity and website should work hard for you rather than create more work for you—which is why we equip you with all the tools you need to compete in a sea of “pick me” plastic surgeons.
Great copy and design isn’t microwaved. It takes time (and copious amounts of coffee). Currently, custom projects take 8-10 weeks to complete.
Need something on-demand? Check out The Shop for to-go templates or book a Design Intensive.
We typically book 2-3 months out. We recommend getting in touch as soon as you begin thinking about working with a designer, and well before your deadline or launch date.
Our custom brand & web suites are crafted with your demanding schedule in mind: That’s why we’ve accounted for every aspect imaginable from start to finish. Expect to spend ~1.5 hours on the initial brain dump and an additional hour for our Strategy call. We’ll handle the rest.
Simply fill out the application, and we'll be in touch within 2 business days with a link to book a free consultation with us. After the consultation, we'll create a bespoke proposal to guide you through our potential collaboration. If we mutually agree we'd be the right fit for your business, we will send you everything you need to book your start date with us.
We believe in keeping the integrity of full-service projects. The flow of a website really matters and offering standalone logo design won’t have the high-level impact we’re looking to provide our clients.
We value the creative freedom that comes from starting from scratch—laying the strategic foundation for a successful and cohesive digital experience. Because of this, we don’t work with existing logos or brand identities. All new clients are kindly asked to undergo a rebrand before we advance to the copywriting and design phases.
Alternatively, if you purchase a template from our Showit Collection, we would be happy to customize it using your current brand assets.
The Primary Logo is the main logo used for website and brand applications where full logo is needed. It is often horizontal in shape.
The Secondary Logo is commonly referred to as an alternate logo—it can be stacked or vertical to fit where the primary logo cannot.
The Submark is the most simplified, compact mark of the logo family. It can be used for social media, stickers, stamps, website footers, etc.
Up to 2 rounds of revisions on logo/branding concepts are available. However, due to the in-depth research, strategy, and questionnaires provided before the design phase begins, revisions are often not needed, only minor adjustments.
If any requests are made that exceed 2 rounds of revisions, we will continue with revisions at our current hourly rate, per each revision request.
You will receive a detailed 25+ page Brand Style Guide that outlines your brand strategy, visual brand elements, explanation of file types and proper usage, color palette color codes, brand font usage and download links, tips on how best to use your new brand elements, visual guideline recommendations and more. Think of this guide as your go-to when implementing and referencing anything for your brand.
Copy is one of the most important aspects of a well-designed website. If there’s too much, it can appear busy—overwhelming prospects and driving them away. If there’s too little, the website can look sparse with insufficient content to fill out the design or speak to Google and boost ranking.
Fortunately for you, we’re the Goldilocks of pro copywriters—instilling confidence in your prospect and turning them from a curious lead into an eager, ready-to-book client.
We have a knack for applying industry research, voice-of-customer data, and proven persuasion techniques—but not at the expense of genuine empathy and humanity.
Our words aren’t passive freeloaders but hard-working sales tools—elevating your brand on autopilot. Ah, yes. Delegation at its finest.
In our experience, working from someone else’s copy and attempting to finesse it into the caliber of content you deserve takes just as long—and isn’t nearly as effective—as starting with a fresh foundation. For this reason, we don’t offer copy refreshes.
Our simple-yet-high-impact client questionnaires allow us to dig deep without overwhelming you with tons of tedious homework. We ask essential questions that unearth the heart of your dream client’s pain points and desires—along with questions that help us understand your preferences and precisely how you want to sound.
Absolutely not. In fact, we have separate, neuroscience-based coaching biz that literally takes the most potent, relevant findings about the concept of Self—hidden within the pages of technical, scientific journals or collecting dust on some inconveniently placed shelf at Barnes & Noble—and brings it to the mainstream. Translating medical jargon into cheeky messaging that *converts* is our superpower.
We design websites exclusively using Showit—a drag-and-drop platform that does not require any coding. Your Showit web design will be user-friendly, responsive, and built to convert your dream clients. You’ll come away with an engaging and experience-driven web design you can confidently keep updated after our project is complete.
You will need to sign up for a Showit subscription in order to use your design. As part of our onboarding process, you’ll receive information on how to pick a plan, sign up, and send us your login credentials.
It's always our goal to disappear into each design project—while letting your brand’s individuality and your audience’s desires guide the way.
We love designing for a variety of aesthetics, ensuring your brand has longevity—so you won’t need to rebrand year after year.
All images must be prepared and uploaded to Client's Showit account before our project begins. This includes before-and-after galleries, headshots/bio images, and styled shoots. We curate additional on-brand images to fill in the gaps and arouse the senses.
Our web design packages include advanced SEO implementation (page titles, meta descriptions, and keywords). We also have a trusted list of SEO experts to happily refer upon request.
In addition to the curated training videos and our Client Resource Library that is included in our services, you'll also have access to Showit's live chat support, plenty of helpful video tutorials, and more. We never send you off without ensuring you feel completely comfortable maintaining your website yourself.
We are all about transparency; however, because all of our projects are custom tailored to fit your unique needs, we won't be able to give an exact quote until after meeting for a discovery call.
Medspas and Cosmetic Dentists can expect to invest around $25k, while Plastic Surgeons can expect to invest around $35k.
When your website and branding materials accurately reflect the quality of work you produce—and actively attract the level of clientele you want to work with—your days are far more intentional. The ease and confidence this brings? Priceless.
The question isn’t IF you’ll make your money back—it’s how many times over. Our clients see a return on their investment within the first few months of launching, and many have made an ROI as high as 200%+. We would love for you to be one of them.
Yes! Payment plans are available, with a 50% non-refundable deposit due upon booking. The remaining balance may be billed across the duration of the project (usually between 2-4 months).
Font licensing, additional revision rounds, web hosting and subscriptions, and printing fees.
Absolutely. It feels natural to our clients and us to continue the relationship beyond the initial project, and for good reason. Retainers are a great way to ensure your brand shows up consistently across all channels and crowded communications spaces.
As your in-house creative team, we are masters of your brand. You can count on us to provide routine updates and strategic refinements to position your Practice for long-term success.
