Uplift

Regenerate

Attract

brazentheory is a multidisciplinary design studio specializing in white-glove digital experiences within the medical aesthetic space.

discerning clientele

THIS IS

brazen

theory

polymathic fluency. dramatic typography. ICONIC STYLE. field-tested methodology. luxury minimalism. stellar proportions. opulent hues. project profitability. ARRESTING IMAGERY. Trend Democratizers. riveting storytelling. LUSH BLUEPRINTS. MEASURABLE IMPRESSIONS.

Long gone are the days of analog marketingdigital assets must inform and build trust with your target audience on their path to conversion. In this wild west of aesthetic medicine, today’s modern consumer has standards—and a hell of a lot of options. That’s why we devise eclectic, bold identities that communicate gravitas and delicately mirror the artistry and elegance of your practice. We poke, prod, engage, and arouse emotion so you can deliver on your patient’s pursuit of cultural capital.

Did someone say ‘cultural capital’? We contend that appearance norms are fundamentally communal and speak to our social inclusion needs while acknowledging our shared vulnerability and impermanence. Aesthetic medicine and self-actualization need not be mutually exclusive, incompatible though they may seem. We reject harmful tropes of the industry predicated on fear and shame marketing in favor of a narrative personal to each of us—an ever-evolving exploration of self.


Language is fundamental to how we assign meaning and interact with our environment: It rattles cages, bridges divides, sparks revolutions, and inspires change. That’s why compelling copy is baked into our offerings, maintaining the utility and rigor necessary to carry the weight of the messaging across all touchpoints. Steeped in reverence for the written word, we are keen on facilitating service discovery, improving patient education, and enriching the consumer journey.

we fortify brand equity.

we’re

provocative.

we have a penchant for words.

We are the culture: Clicking, tapping, scrolling, liking. As consumers of the brands we partner with, we are intrinsically familiar with the pain points of millennials and Gen Z—living fast and hard, unabashedly breaking down collagen with meager shut-eye, handcrafted libations, and hours by the pool bronzed out of our minds. We are the new patient population changing the face of cosmetic surgery. That makes us privy to how to fold them effectively into your practice. If you know, you know.

we’re digital tastemakers.

allow us to introduce ourselves.

surgeons

dermatologists

oculoplastic

medspas

cosmeceutical companies

cosmetic dentists

concierge

who we serve

physicians

plastic

cosmetic

surgeons

Driven by a healthy obsession with creating brazen, evocative visual identity systems, we maintain that image shapes culture. We take our cues from the splendor of the world around us, including couture, architecture, interior design, and editorial photography. Our cosmetic surgery acumen—coupled with research and consumer insights—envelopes our clients’ prospects in the promise of rejuvenation.

brands as

slick

as they are

salient.

imbuing your practice with cult-worthy status

Market Intelligence
Brand Analysis
Research & Benchmarking
Data Visualization
Brand Positioning
Brand & Service Architecture
Digital Experience
Tone Of Voice
Brand Activation
Brand Key Messaging
Content Direction & Planning
Social Brand Expression
Artistic Curation for Brands
Brand Hub & Guardianship
Change Management

strategy

the elements

Succinct cadence that nourishes aesthetic harmony



Art Direction
Image Curation
Video Editing
Campaign Ideation
Procedures & Treatments
Medical Copywriting
Copy Editing & Proofing
Print Collateral
Material Exploration
Email Nurture Sequences

content

DESIGN BUILT AROUND THE PSYCHOLOGY OF BEAUTY



Brand Identity Systems
Logos, Wordmarks, Icons
Web Templates
Graphic Language Systems
Typography
Design-Led Campaigns
Collateral Design
Social Media Templates
Landing Pages

design

FANCY MEETING YOU HERE AT YOUR DIGITAL DOORSTEP


UX & UI Design
Patient Onboarding
App Interfaces
Full Stack Development
CMS Systems
Web & Mobile Development
Search Engine Optimization (SEO)
Before & After Galleries
Blog Integration
Patient Loyalty Programs
eCommerce Optimization
HIPAA & ADA Compliance

interactive

Stimulated by the ease of wearing black, few things make my nervous system feel more spacious than a strategically placed em-dash, creative expression, and the earthy, musty aroma of old books.

When I’m not designing, you’ll find me tilling the fertile soil of my anti self-help coaching practice—sharing bouts of highbrow rebellion and exploring the ecstasy within the ache.



founder & creative director

about the designer

Juliette Laurent

I am mused by synchronicity, nuance, and the resilience of the human spirit.

to write poetry.

Shoddy marketing emails are akin to immobile foreheads and cartoonish cheeks tumescent with filler: There really is no place for them in society.

but we sure love to write

*

we’re not here

put these in your back pocket, instead.

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brazentheory is a creative consultancy firm specializing in evocative branding, marketing, and communications solutions for clinicians in the medical aesthetic realm. 

brazen

theory